SHREVEPORT, La. – A year after agreeing to a five-year guaranteed partnership as the title sponsor of the Independence Bowl, Radiance Technologies and the bowl foundation announced Tuesday they have agreed to a one-year extension – securing a six-year partnership.
“We are thrilled to continue working with the Independence Bowl Foundation for another five years,” said Radiance Technologies CEO Bill Bailey. “2020 was a difficult year for everyone, but we are excited about moving forward in this partnership – one that we believe has the makings of a long and fruitful relationship. The staff, executive committee and the entire organization are first-class, and we look forward to strengthening the partnership we have established.”
The extension ensures that Radiance Technologies will be the title sponsor of the Independence Bowl through the 2025 season. The extended agreement aligns with the new conference and team partnerships that were announced in January 2020 and the six-year extension with ESPN – announced in October 2020. All three partnerships run through the 49th edition of the Radiance Technologies Independence Bowl in 2025.
“Radiance Technologies, by extending our agreement after a year in which we had no bowl game, is strongly stating its confidence in our partnership,” said Independence Bowl Foundation Chairman Frank Auer. “Despite the hardships that this past year has brought, the Independence Bowl Foundation carried out over a dozen other activities and negotiated six nationwide ads that were run during other bowl games. This diligence by the Foundation has been recognized and rewarded by Radiance Technologies, and we are very grateful to continue working alongside our tremendous title sponsor for at least the next five years.”
The Radiance Technologies Independence Bowl is slated to feature an annual matchup of either Army West Point (Army) or Brigham Young University (BYU) against a rotation of the Pac-12 Conference (Pac-12), American Athletic Conference (AAC) or Conference USA (C-USA). Provided each primary tie-in gains bowl eligibility in the designated season, the matchups for each year from 2021-2025 will be:
2021: BYU vs. C-USA
2022: AAC vs. Army
2023: BYU vs. Pac-12
2024: Army vs. Pac-12
2025: BYU vs. C-USA
For more information: RadianceTechnologiesIndependenceBowl.com or follow the bowl on Facebook, Twitter and Instagram at @IndyBowl.